Apple Says It Doesn’t Sell Siri User Data To Advertisers Apple has denied allegations that its voice assistant Siri data is used for advertising. In a statement, the company said that privacy is paramount and that it does not provide Siri data to advertisers.
The company said that no Siri data is used to create marketing profiles of users, provide it for advertising, or sell it to anyone. “We are constantly working to make Siri more secure and private, and we will continue to do so in the future,” the company said in a statement.
Apple has denied allegations that Siri has been used to collect user conversations and that Apple employees may have listened to them.
How does Siri work?
According to Apple, Siri is designed with user privacy in mind. It processes most requests directly on the user’s device. Siri can provide a personalized experience without sending the user’s personal information to Apple servers.
Users’ requests are handled on the device when they speak or type to Siri. For example, when you ask Siri to read unread messages or make suggestions through widgets and Siri Search, the processing takes place on the device. According to Apple, the content of the message is not sent to Apple servers, because it is not necessary to send it to the server to fulfill the request.
Apple has made it clear that searches and requests made using Siri will not be linked to a user’s Apple account. Apple says it will not keep audio recordings of users’ interactions with Siri unless the user agrees to share the data to help Siri improve it.
Even if the user consents, the recordings will only be used for that purpose, Apple says. Users can turn off the feature at any time. The company also says that Apple Intelligence will be run on the device itself, without relying on external servers. Apple says that if Apple Intelligence requests require access to large models, private cloud computing will extend the privacy and security of the iPhone to the cloud.
