How To Increase The Reach Of TikTok Videos During Dashain It has been more than a month since the ban imposed by Nepal on the short video-sharing platform Tiktok was lifted. With the lifting of the ban, the number of Nepali users who are active on this platform is increasing day by day. Keeping this in mind, Tiktok recently conducted a ‘Grow with Tiktok’ workshop in Kathmandu.
In the workshop, the TikTok representative gave information about how content creators can increase their reach. According to the TikTok representative, even if the content is good, if the technical aspects are neglected, sometimes the riches do not come as expected. If a content creator or a user who wants to make a video on TikTok improves some aspects, the video can get a better reach.
These are the useful tips suggested by Tiktok representatives.
1) Making video in 16:9 ratio
Most TikTok users watch videos on mobile. Therefore, short and vertical videos are preferred on this platform. According to the TikTok representative, if the video is prepared in 16:9 size, the video will have more impact on the audience.
2) Place text on the video
For some people, the text of the video keeps them hooked on the video. Put whatever topic you want to make a video in the caption of the video. When placing the text, you have to take care of whether the background matches or not, what kind of background is appropriate, whether it suits you or not, and how big the text looks. Having text that describes each scene in the video encourages viewers to interact.
3) Be clear about what you want to make the video about at the beginning
The first two to three seconds of TikTok are very important. Start by giving the viewer the specific information you want to convey. If you try to confuse them by binding roles, they may not watch your video. Use plenty of words, graphics, sound effects, and stickers. When such topics are kept in the video, it attracts the audience. Do not put stickers or other graphics in an ugly way to make it more attractive. Keep graphics that show common, attractive, and important topics.
4) Use of trending sound
Even if you make a good video, sometimes if you don’t use the trending sound, the video may not get a good rating. Trending sound is not suitable in all cases. Dashain is in the mood; you can use music related to Dashain. It helps to reach your video to a large audience.
5) Hashtags and Captions
Hashtags and captions play a very important role in reaching a large audience. The more and more relevant hashtags you put, the more the video will reach the audience that follows those hashtags. Do not put anything on the hashtag. You can put the trending hashtag first and then the hashtag related to the video. If you are making Dashain videos, you can use hashtags like #Dashain, #HappyDashain, and #Dashain2081. It is also appropriate to have a hashtag for the music you have placed.
6) Place a suitable thumbnail
If someone searches for your video, the thumbnail will attract viewers. Apart from that, the thumbnails there can be more attractive when visiting your profile. Therefore, it is advisable to have a suitable thumbnail in every video. However, thumbnails on TikTok can only be changed from the browser.
7) Community Guidelines
Sometimes if your video does not follow the community guidelines, i.e., the criteria set by Tiktok, it may not get rich. What are the criteria of Tiktok? What kind of video should you put while posting a video? You should take care of your niche (niche), i.e., on what topic you will make the video and whether it follows the TikTok criteria or not. After taking care of all these aspects, now the video has to be uploaded. According to a TikTok representative, when the video is placed between 9 and 10 pm, the longest time it appears on the Tiktok feed is 14 to 15 hours. Therefore, if you keep the video at that time, you can get more rich.
