Susan Wojcicki Has Changed The Shape Of YouTube The person who has contributed the most to making YouTube the number one video-sharing platform today is Susan Wojcicki. She worked as the chief executive officer (CEO) of YouTube for nine years.
Under the leadership of Wojcicki, YouTube achieved global success in a short period. Due to his visionary thinking and skillful leadership, the YouTube we run today has become possible.
Wojcicki left this earth forever yesterday, Saturday. However, his contribution to YouTube is sure to remain forever. She brought many changes and innovations to YouTube to transform it from a small startup to a global network.
With the death of Susan, technology lovers have been shocked, along with millions of YouTube users.
The story of his entry into Google is interesting. She began her career in the tech industry in 1998 by renting out her garage to Google co-founders Larry Page and Sergey Brin.
After joining Google, she became the first marketing manager of Google. And later she also led Google’s online advertising business. However, despite joining the company, Google had not yet acquired YouTube. He advised Google to buy YouTube. After that, Google bought YouTube in 2006 for 1.65 billion dollars.
Advertising model
She developed the advertising model on YouTube, which made YouTube financially viable. She developed an innovative system for displaying ads related to videos. This helped make YouTube financially sustainable while providing a free service.
User Engagement
User engagement plays a big role in making YouTube a successful streaming platform now. Under Wojcicki’s leadership, YouTube got a taste of it.
In 2019, YouTube reached two billion monthly active users for the first time. In addition, users watched a billion hours worth of video daily. This growth confirms that YouTube is popular worldwide.
Monetization for creators
Under her leadership, Wojcicki brought 10 monetization options for YouTube creators. It also includes features like channel memberships, merchandise sales, and super chat.
And by 2021, YouTube had distributed more than 30 billion dollars to creators. She launched the YouTube Partner Program, which enabled content creators to earn money from their videos.
YouTube Premium and YouTube TV
He has a special role in increasing YouTube’s source of income. She launched YouTube Premium (formerly YouTube Red) and YouTube TV.
Users have to pay money to watch videos on these platforms. Instead, the user does not have to watch the ad while watching the video.
YouTube shorts
Although this feature is courtesy of TikTok, Wojcicki launched YouTube Shorts in 2020.
This has become very useful for those who are looking for an alternative to TikTok. It is said that now more than 50 billion daily views are crossed on YouTube shorts.
Extension of YouTube
Wojcicki prioritized multilingual support on YouTube. This made it possible for users from all over the world to watch videos in their own language. She added the feature of subtitles on YouTube. It provided access to video content to people with hearing loss or hearing loss.
Focused on mobile and gaming
Wojcicki must have understood the importance of smartphone expansion; she emphasized mobile technology at the time.
As a result, it is said that 70 percent of YouTube’s total watch time is from mobile devices. Similarly, she also greatly encouraged gaming content on YouTube. As a result, it is said that more than 100 billion hours of gaming content will be watched worldwide.
Improvements in the workplace
Apart from external changes, Wojcicki has also made many improvements in the office. One of them is women’s empowerment.
During her tenure, she increased the number of female employees working at YouTube from 24 percent to 30 percent. She emphasized inclusive policies.
Strict content policy
Wojcicki implemented a strict policy as hateful and violent videos can increase as YouTube content continues to grow. His steps have made YouTube a safe platform for users.
However, she not only achieved success on YouTube but also faced many challenges. She faced challenges, especially in terms of content moderation, monetization, competition with new companies, and legal and regulatory aspects.
