iPhone 18 Pro And Pro Max May Return To Their Original Price Despite RAM Price Hike While the price of mobile phones is expected to increase due to the increase in the price of RAM used in smartphones, Apple has adopted a strategy to avoid its impact. According to the latest research report by analyst Jeff Pu, Apple is preparing to set aggressive prices for its upcoming models ‘iPhone 18 Pro’ and ‘iPhone 18 Pro Max’.
Although Pu did not mention the exact price figure in his report, various speculations have started in the market about this.According to another well-known analyst Ming-Chi Kuo, the starting price of both Pro models is likely to be the same as the previous models, the iPhone 17 Pro and Pro Max.
Accordingly, the starting price of the iPhone 18 Pro in the US market may remain at $1,099 and the price of the iPhone 18 Pro Max at $1,199. However, it is seen that the prices of other variants other than the base (starting) model may increase.
It is not yet clear how this ‘aggressive pricing strategy’ mentioned by Pu will be applied to countries other than the US.
It has been analyzed that Apple is trying to send a message to customers that prices are stable by keeping the starting price the same as last year.
However, it seems that the company may adopt a strategy of further increasing the prices of expensive variants with high storage capacity to recover the increased cost of RAM.
It remains to be seen how successful this interesting business strategy of Apple will be and how true these rumors will be.