Instagram Will Reduce The Quality Of Videos Of Unpopular Users According to Adam Moseri, executive at Meta, who leads Instagram and Threads, the popularity of Instagram can affect the actual quality of the video. This means that more popular videos will be shown in higher quality, while less popular videos will be shown in lower quality.
In a video, Mosseri said, “Instagram tries to show the highest quality we can. If something hasn’t been viewed for a long time, we move it to a lower quality video, mainly because most of the views come in the early stages.”
But after someone shared Moseri’s video in a thread, many users questioned and criticized the company’s effort, saying it was indeed “absurd”. The debate prompted Mosseri to release more details. Accordingly, he said that since this work will be done “on an integrated level and not on an individual level”, individual viewer engagement will not affect the quality of the video played for them.
“We’re biased to give higher quality to creators who get more views (more CPU-intensive encoding and more expensive storage for larger files),” added Mosseri.
“It’s an ordinal scale, not a binary threshold.” Some users have analyzed that this type of concept of the company will give special rights to the popular creators more than the smaller ones – the popular creators will be able to post in high quality, which will strengthen their popularity, but will not give the chance to the smaller creators.
Moseri said this is a ‘legitimate concern’. But he claimed that practically the quality does not change by a huge amount and because people interact with the video based on the content rather than its quality, it does not make much of a difference.