How to Leverage Visual Marketing to Grow Your Blog Traffic A picture is worth a thousand words and this holds absolute truth in the blogging world. Images and visual marketing can surprisingly boost conversions. Both videos and photos (gifs, screenshots, infographics, you name it) have become an essential means to compel the readers to read more into the articles, create a personality to the writing, and overall credible branding.
In this article, I’ll walk you through the process of increasing your blog traffic using visual content. Research has proven that the usage of colored graphics can improve people’s interest in reading the article by 80%. This is huge and below are some reasons why should not miss this chance.
You may have the best-written blog in the world, but if it’s not eye-catching and visually appealing then you’ll have a hard time grabbing the attention of new visitors that may not be active on social media. There are a number of different tools that you can use to make your blog more visually appealing, which will in turn help your blog grow. This blog will walk you through some of the tools you can use to get started with visual marketing.
Visual Marketing is the future and those who don’t understand this are not going to be able to compete. There are proven methods to leverage visual marketing to grow your blog traffic and help you build a better brand. In this blog, I am going to discuss 5 ways that you can leverage visual marketing to grow your traffic.
Usage of rich content like videos, screencasts, and funny memes can all have good benefits for your blog. Here is why should be using them and how they can increase your blog traffic.
- Content with relevant images gets 94% more views (source)
- Images are refreshing to blogs with long articles. They provide the reader time to stop and gasp at what he has read so far.
- Proper screenshots are often the best way to show a tutorial.
- Gifs are recently popular in the content marketing arena, simply because they inject personality into the blog post. Gifs also can be used to show product details.
- Videos are highly essential and an increasing trend in the visual marketing arena. They have many advantages, one is they boost on-page time per post.
1) Apply David Ogilvy’s Research to increase your readership using images
If you want to increase your readership, one of the best things you can do is apply David Ogilvy’s research on images. Ogilvy’s research showed that including an image with your article can increase readership by up to 62%.
Not just any image will do, though. The image must be relevant to the article and it must be a high-quality image. A poor-quality image will actually decrease readership. So, take the time to find a great image that will complement your article.
David Ogilvy, the founder of Ogilvy & Mather and one of the most influential advertising executives of the 20th century, famously said, “People don’t read ads. They read what interests them. And sometimes it’s an ad.”
Ogilvy’s research showed that using images in ads was one of the most effective ways to capture people’s attention and interest. And, indeed, modern research has shown that people are more likely to remember information if it is presented alongside an image.
So, if you want to increase your readership, using images is a great way to do it. Images can help to capture people’s attention and interest, and they can also help people to remember your message.
2) Create shareable graphics
Shareable graphics are an important part of any marketing campaign. They help to spread your message and brand and can be shared across social media and other channels.
There are a few things to keep in mind when creating shareable graphics. First, make sure the graphics are visually appealing and easy to understand. Second, make sure the graphics are relevant to your audience and your message. And finally, make sure the graphics are easy to share.
There are a number of tools and platforms that you can use to create shareable graphics. Canva is a popular option, and there are also a number of other options available.
When creating shareable graphics, keep in mind that they are an important part of your marketing campaign and that they can help to spread your message and brand.
3) Use Infographics
Infographics are a powerful way to communicate information visually. By using graphics and illustrations, they can convey complex data and ideas quickly and effectively. When used correctly, infographics can be a powerful tool for marketing, education, and communication.
There are a few things to keep in mind when using infographics. First, they should be used to supplement, not replace, text. Second, they should be used to highlight key points, not to tell the entire story. Finally, they should be designed to be easily understood and shared.
When used correctly, infographics can be an extremely effective way to communicate information. By using visuals to convey data and ideas, they can help engage audiences and make complex concepts easier to understand.
How to make your infographic effective
An infographic is an effective way to present information in a visually appealing way. When designing an infographic, there are a few things to keep in mind in order to make it effective. First, make sure that the information is clear and easy to understand. Use simple graphics and avoid clutter. Second, use colors and fonts that are eye-catching and easy to read. Third, make sure the layout is easy to follow and the overall design is pleasing to the eye. Following these tips will help you create an infographic that is both informative and visually appealing.
4) Use video marketing
Video marketing is an incredibly powerful tool that can help businesses to reach a wider audience and promote their products or services in an engaging and visually appealing way. When used correctly, video marketing can be an extremely effective way to boost brand awareness, drive traffic to your website, and generate leads and sales.
Video marketing is an extremely powerful tool that can be used to promote your business or product. When used correctly, video marketing can help you reach a wider audience, build trust and credibility, and increase sales.
There are a number of ways to use video marketing effectively. For example, you can create informative videos that educate your audience about your product or service or create promotional videos that showcase your products or services in action. You can also use video marketing to build relationships with your customers or clients, by creating customer testimonial videos or case study videos.
When creating videos for your video marketing campaign, it’s important to keep in mind your target audience and what type of content they are most likely to engage with. It’s also important to make sure your videos are high quality and professional, as this will help to ensure that they are seen by as many people as possible.
5) Use Slideshare
Slideshare is a great way to share presentations and other types of content with a wide audience. You can upload your slides and share them with others, or embed them on your website or blog. Slideshare also makes it easy to find and view presentations from other users. You can browse by topic, search for specific presentations, or even create your own channel.
Slideshare is a great way to share presentations and other types of content with a wide audience. It’s simple to use and easy to find, so it’s a great option for those who want to share their work with others. Plus, Slideshare offers a variety of features that make it a great option for those who want to create more professional-looking presentations.
6) Use Gifs
Gifs are a great way to add some personality and flair to your communication. They’re also a great way to make a statement or show your reaction to something without having to say a word. Whether you’re sending a funny meme to a friend or responding to a work email, gifs are a fun and easy way to add some life to your communication.
You can use Gifs to show your brand personality and also to make the showcase a product of yours.
Gifs are often the best way to show a how-to tutorial after videos. They are short, lightweight, and easy to make than a video tutorial. The process of Gif creation and marketing to bring traffic is beyond the scope of this article but here is a guide from Buffer to use animated gifs in your marketing strategy. It includes all resources, tools, and tips to use gifs to drive more traffic and sales.
As a blogger, you know that one of the best ways to grow your blog’s traffic is to create and share content that is helpful to your audience. However, you may have noticed that the images you share with your blog posts are not getting as much attention as you’d hoped they would. If this is the case, you’re not alone. Here are a few tips on how to leverage visual marketing to grow your blog traffic.
When it comes to growing your blog and marketing your business the right way, marketing your blog the right way is essential to attracting the right audience. Here at The Blog Master, we want to help you to market your blog the right way, which is why we have created a blog post on visual marketing. We hope you have enjoyed this post, and we encourage you to check out our other blog posts as well!
We hope you enjoyed the blog about the importance of visual marketing. It’s important for businesses to utilize the latest in digital marketing strategies in order to be successful in today’s digital world. Utilizing visual marketing is one of the most effective ways to reach your target audience and grow your blog traffic. We always look forward to hearing from our readers.