Weak Presence Of Nepali Universities On Social Media has become a powerful medium to transmit information these days. It is the best option to convey information to many people in a short time. Because of this, the number of people who rely on social media for information is increasing.
This is why the number of people who rely on social media to get information is increasing. Social networks like Facebook, YouTube, Instagram, and LinkedIn are popular in Nepal. However, the presence of more than a dozen Nepali universities on social networks is very weak.
The number of fake accounts in the name of universities is also increasing, which creates confusion for ordinary people to recognize the real account.
Social media presence is important for universities. Because social media can be an effective way to deliver information to students, give admission information, and build the image of the university,.
When we conducted a sample survey at Tribhuvan University, Kathmandu University, Pokhara University, and Purvanchal University, we found that most of the universities did not prioritize social media.
Lok Prasad Dhakal, information officer at Pokhara University, said that the account was not activated because it was difficult to manage. He says that now they are only posting university activities on their Facebook page.
“Despite running a Facebook page, we have not been able to cover the activities of various departments and affiliated colleges under the university,” he said. Although social media is a means of improving the image of the university to the general public, he admitted that they are failing at it.
Kathmandu University has placed its logo on a blue background in profile pictures to identify the entire page. In addition, the website also has links to social networks.
Tribhuvan University, Pokhara University, and Purvanchal University seem weak in social media management. Bhim Bahadur Shrestha, information officer at Tribhuvan University, said that such a situation was created due to the lack of a specific policy for social media. He mentioned that this matter will be given priority in the coming days.
Why is the use of social media important for universities?
In this time of information technology expansion, the use of social networks has become essential for universities. It provides a means of direct and effective communication with students, teachers, parents, and other stakeholders.
Through social media, the university can disseminate its activities, courses, seminars, admission process, and other important information quickly and widely. Showing an active presence in such media will also help to improve the image of the university.
Universities can use it effectively by creating a social media policy and mobilizing the necessary manpower and resources.