OpenAI With Adobe And Microsoft On The Bill To Watermark AI-Generated Content Tech companies OpenAI, Adobe, and Microsoft have come out in favor of a California bill that would require labeling of AI-generated content. TechCrunch has confirmed this through the letters obtained from those companies.
The final vote on the bill will be divided in August. According to California’s digital content regional standard, named ‘AB 3211’, watermarks will be required in the metadata of AI-generated photos, videos, and audio clips.
Also, although many AI companies have already started doing this, most people don’t read metadata. ‘AB 3211’ has put forward a provision for online media such as Instagram, X, and Facebook to label the content prepared by AI so that the average user can understand it.
OpenAI, Adobe, and Microsoft are part of the Coalition for Content Provenance and Authenticity, which is helping to develop C2PA metadata, a standard for marking AI-generated content.
Last April, Adobe, Microsoft, and other major software manufacturers in the US protested against this bill saying that it would be useless and more burdensome. But after the amendment, they appeared to be in favor of it.
